Barbie’s Baddies is the official sister brand to NSTY Army — created by NSTY’s own Evie Edwards to empower every baddie to see themselves as a beauty icon.

Rooted in bold self-expression and real community, we’re here to uplift, connect, and create alongside like-minded baddies and brands.

This isn’t just a brand — it’s a movement. A space built on love, support, hype, and confidence.

Because when you’re empowered, you shine different.

You’re iconic. You’re powerful. You’re seen.

At Barbie’s Baddies, we create custom edits, logos, designs, and merch that empower people to feel seen, celebrated, and unapologetically themselves. Born from the success of NSTY Army, our sister brand continues that mission with a focus on body positivity, self-love, and bold self-expression. Whether it’s rocking custom merch or bringing your creative ideas to life, we’re here to help you feel powerful, proud, and part of something bigger.

We also have our own Barbies Baddies merch collection so you can be part of the crew too!

Body positive, cute & fun! Some even have characters that are customisable to you!

Digital edits & custom merch

Got a vision? Let’s bring it to life.

Whether you’re after custom edits, personalised merch, or branded designs for your business — Barbie’s Baddies Customs is where creativity meets confidence. From bold logos to empowering apparel, I design pieces that reflect you.

Click below to message me & start your custom creation journey!

NSTY Baddies is the official merch & Magazine collab between Barbie’s Baddies & NSTY Army — mixing bold black & red energy with all the girly Barbie baddie glam.

This collab is more than just edits & merch — it’s your invite into a powerful community where baddies hype baddies, and you rep both brands with pride & both brands rep you too!

We’re here to see everyone win!

you know we had to drop the merch for y’all too! Browse the collection in our store, grab your merch & let’s work together NSTY Baddies! Have the reach & support from BOTH brands with pride!